The name of the Oat Milk is a total put off. In our local...

The name of the Oat Milk is a total put off. In our local Woolworths store, they have no less than 28 different varieties and manufacturers of Oat Milk, and Dirty Clean has gradually dropped it's price from $5.50 to $4.00. I've tried it and its a great taste.
But, I asked a barista recently in a very busy cafe that had a dozen varieties of Oat Milk and others, and he had never heard of Dirty Clean and laughed at the name, asking, would anyone drink dirty clean milk??? True cases.
But, this company has been an incredible disappointment, considering what must be some of the best Presentations that are about. Hit $1.39 when the plant based lupin protein (opportunity) was first announced in August 2020, down hill dramatically since . Markets are tough markers, simply don't think that they have adequately capitalized on that opportunity??
Or, is the (very tough-now) market simply recognizing that this company is very much still a work in progressand are still waiting for outcomes?
Their AGM Presentation indicates that WOA ARE, very much heading in their intended direction.
FY2022 RECAP:STATED GOALS
Advance Buntine Protein® to pilot scale
Double oat milk distribution from 350 locations
Expand globally beginning with Southeast Asia
Double-digit growth of Dirty Clean Food platform
Domestic oat milk production
Achieved:-
Opened pilot plant on time with first contract
1,500+ locations
Distribution deals in seven regions (3 have shipped)
100%+ growth in FY22; 60% growth in Q1 FY23
Prioritized Buntine Protein® pilot plant installation and
optimisation.
THAT, on paper, suggests that we just might have to wait for more RESULTS???
$0.30. MC $38.6 million.
Irresistable.