Hasn't been much point to mass marketing atm but will be interesting to see if they implement it when Yowie's are available in every Walmart in the US.
In the meantime I think they have been very clever in sending cases of Yowies to people like this:
Very cost effective and the audience is actually interested in the category, so much so they are willing to watch a YouTube video about 'suprise eggs'
If you add up all the views from videos that MW03 has been posting there would be over 1 million views I reckon.
Hasn't been much point to mass marketing atm but will be...
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