For me it is simple. Forget the macro factors. Think about the value REA delivers to customers v the total amount spent by a vendor on selling their property. Right now most vendors spend their money on the "traditional" channels - newspaper and online advertising, home presentation and agents fees. Marketing the property on REA is a small part of the total vendor cost yet where does everyone go when they are looking to buy a new home first - rea.com.au. This imbalance is yet to be fully priced into REA's revenue (their share of the selling costs v the value they provide) - and they can keep adding value to the offer to the vendor with analytics, finance etc.
REA having a bear market rally?, page-55
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Last
$194.49 |
Change
1.060(0.55%) |
Mkt cap ! $25.69B | |||
| Open | High | Low | Value | Volume |
| $193.24 | $194.49 | $191.92 | $8.593M | 44.28K |
Buyers (Bids)
| No. | Vol. | Price($) |
|---|---|---|
| 1 | 2 | $194.29 |
Sellers (Offers)
| Price($) | Vol. | No. |
|---|---|---|
| $194.49 | 131 | 2 |
View Market Depth
| Last trade - 16.10pm 05/07/2024 (20 minute delay) ? |
| REA (ASX) Chart |