For me it is simple. Forget the macro factors. Think about the value REA delivers to customers v the total amount spent by a vendor on selling their property. Right now most vendors spend their money on the "traditional" channels - newspaper and online advertising, home presentation and agents fees. Marketing the property on REA is a small part of the total vendor cost yet where does everyone go when they are looking to buy a new home first - rea.com.au. This imbalance is yet to be fully priced into REA's revenue (their share of the selling costs v the value they provide) - and they can keep adding value to the offer to the vendor with analytics, finance etc.
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Last
$201.15 |
Change
5.830(2.98%) |
Mkt cap ! $26.57B |
Open | High | Low | Value | Volume |
$197.82 | $201.48 | $196.27 | $24.04M | 120.0K |
Buyers (Bids)
No. | Vol. | Price($) |
---|---|---|
1 | 114 | $200.87 |
Sellers (Offers)
Price($) | Vol. | No. |
---|---|---|
$201.15 | 9 | 1 |
View Market Depth
No. | Vol. | Price($) |
---|---|---|
1 | 114 | 200.870 |
1 | 637 | 200.570 |
1 | 322 | 200.530 |
1 | 322 | 200.260 |
1 | 322 | 200.000 |
Price($) | Vol. | No. |
---|---|---|
201.150 | 9 | 1 |
201.460 | 367 | 1 |
201.480 | 290 | 1 |
201.850 | 114 | 1 |
201.970 | 322 | 1 |
Last trade - 16.10pm 29/07/2024 (20 minute delay) ? |
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REA (ASX) Chart |