This could turn out to be a showstopper for CFU IF Redox can...

This could turn out to be a showstopper for CFU IF Redox can produce systems at US$1000 per Kw and they decide to go for the same near term fuel cell markets as CFU. Why wouldn't they if they have the 'game changer' they purport to have? I am sure there would be companies queuing up to become agents all around the World.

A Bluegen costs €18,000 whilst the Redox costs US$1,121.70 for the same amount of power. The Redox can compete directly with gas/oil boilers, bypassing all the competition from the more expensive Stirling engine and fuel cell mCHP offerings.

Redox might turn out to be a load of hype (looks like they have the same 'hype manager' as Bloom!), only time will tell, but not much time if they are going to launch their product in 2014.

Link below to an interesting article, it shows how much hype is being invested in Redox before it even has a product to sell, as the box with green lights is a model, not an actual fuel cell.

"Warren Citrin, the company’s CEO, says the fuel-cell systems will cost about $1,000 per kilowatt, compared with $8,000 per kilowatt for Bloom. However, the company’s claim of a two-year payback is a rough estimate; it doesn’t include the cost of financing, for example, and it factors in expected economies of scale from producing about 400 fuel-cell systems per year, although the company has yet to manufacture even one complete system so far."

http://www.technologyreview.com/news/518516/an-inexpensive-fuel-cell-generator/


Lets see if CFU can get another AU$5m added to it's loan over the next couple of months before worrying about competition, because it will need that to stay in the race.