This is what I am referring to by the nature of the new...

This is what I am referring to by the nature of the new product
Orange is an aspect of the core business (RentCheck) which only increases revenue with more transactions
Blue is the new business (RentPay)
REA is not currently doing what we plan to do

Note: This is not a forecast but if this were the case the blue part of the business will be profitable after 7 months and continue to grow.
The figures they have based on is
1000 customers
ARPU $8

This 1000 customer figure is if 1% of customers out of the 100 000 applications get accepted and choose to use RentPay.
Now the hard part is to work out what % it will actually be.