Reality sets in.

I have been concerned from day one that Oliver's concept has BIG fish hooks. Let me explain:

1. The meal costs are too high. Taking a family of 4 to Oliver's will cost you over $70-80. That has transcended into a decrease in sales which I predicted as customers don't return. THEIR SALES HAVE DROPPED. Get it?

2. If they try and lower their retail prices their profits will drop away alarmingly. They are caught between the rock and the hard place. Get it?

3. Their total staff costs including Management costs are way too high for a fledging Business. Get it?

4. Other competitors sell healthy food, Oliver's are not the only ones. go and look at McDonalds. Get it?

5. Oliver's are closing down outlets that they said would add greatly to their profitability. Get it?

6. Oliver's costs are too high, Oliver's sales are too low, Oliver's money in the Bank will disappear in a flash. Get it?

7. Fast Food outlets, which it is, are hard to run and very hard to make money out of, look at the casualties. Get it?

I predict a lot of bewildered and emotional shareholders, who only talk in emotional gibberish, will get badly burnt here.

I would not buy Oliver's shares for 1 cent as I see a train wreck ahead.