I see a clear agenda from SMH to damage the brand.
Dec 2017: disallowed/money/borrowing/afterpay-is-no-layby-warning-about-new-buy-now-pay-later-system-in-festive-frenzy-20161216-gtclph.html
3rd Apr: disallowed/money/borrowing/why-afterpay-broke-af-ad-campaign-is-so-very-wrong-20180403-p4z7h1.html
18th Sep: disallowed/money/borrowing/debt-generation-boomer-children-interest-rates-20180918-p504g4.html
Dont know about you folks but this smells from miles away. It’s like behaviour altering cognitive association of negative sentiments towards a brand with the intent of damanging it. You read debt, traps, mistakes, youth, children and interest rates and immediately form a pre-conceived bias towards a service.
Today was literally the money shot!