Hi mate , wee bit disturbing at the goings on behind the scenes at times .
I would hope , perhaps naively , that Most Doctors would use the Superior / most practical product available . That a company has to " bribe " the Medical profession into using their product smacks of sheer shoreing up of a product that has started to lag in the field .
I would think that most dedicated surgeons would use the superior product , be in this case CardioCel , to have the best outcome for their patient .
For a company to offer these inducements to use a less effective product is a doubtful legacy that they are offering patients .
Marketing can stink at times , but have / build the Superior product and half the Battle is won . Aussies well up there in innovative tech / ideas etc but I think not so in marketing them .
Just my thoughts .
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