"Once international tourists came for the Rock and the Reef but are now increasingly likely to add a winery trip to their Australian holiday."
Demand is being driven by the Chinese.
While domestic tourist numbers to the Hunter Valley have flattened over the past decade, the number of international visitors has surged.
Cellar doors from Hungerford Hill to Hope Estate are experiencing a boom in Chinese visitors, who are now the second biggest international tourist group after the British.
Figures from Wine Australia show China has been the fastest-growing export market for Australian wine for several years, steered by that country’s burgeoning middle class. http://www.theherald.com.au/story/2100313/wine-loving-chinese-soak-it-up/?cs=305
