recession quickens move to digital media

Overall, the recession has quickened the pace of a digital revolution that gives all entertainment and media companies "no place to hide,'' the report concludes.

It's all due to the "net generation'' leading a "digital shift'' that will restructure media, Marcel Fenez, who heads the firm's global Entertainment and Media practice, said in a video posted on the PricewaterhouseCooopers Web site.

The report's conclusions should not be a surprise to technology watchers and financially strapped traditional media companies - the digital revolution has been on the march for more than a decade. But Fenez said he does believe there is "silver lining to what is definitely a dark cloud.''

Collaborations, joint ventures and integration of technologies and brands are among the ways companies and members of the net generation can thrive in the new media landscape, he said.

"This is the time to be bold," he said.


http://www.sfgate.com/cgi-bin/blogs/techchron/detail?blogid=19&entry_id=41922