Accounting software company Reckon is hoping sharp pricing will propel its cloud accounting program at its re-launch on 31 May.
The refreshed Reckon One looks better than the old one and has some neat features such as a customisable and interactive dashboard. But it’s biggest drawcard will be the price. The base package is A$5 per month and extra modules start at A$3 each.
“A builder with basic payroll and bank feeds would pay just A$11 a month,” said Sam Allert, Reckon’s new managing director for Australia and New Zealand, at the Sydney roadshow.
Reckon One is the only program in the market which will pause a subscription until the business needs to use it. A seasonal business such as fruit-picking or tourism could turn off their subscription during the quiet months. Reckon will store Reckon One files for free for up to seven years.
The pricing is also favourable to users who turn on a module mid-month. There is no charge for the module in that month and the user only pays for it the following month. Modules can be switched on and off on any month, changing the pricing on the fly.
Cloud is Overpriced: Reckon CEO
Micro-businesses have paid $50 a month or more for cloud accounting software such as Xero because they haven’t had a cheaper alternative, Clive Rabie, CEO of Reckon, told Digital First.
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