Bubs' new product takes "hypoallergenic formula + digestion and absorption" as its breakthrough point and won 2 awards in the maternal and infant industry
Introduction: As competition in the milk powder industry becomes increasingly fierce, Bubs, a well-known Australian milk powder brand, continues to focus on product research and development and channel construction, is committed to meeting consumer needs, and has attracted widespread attention in the industry with its new products in the two major categories of beef and mutton.On January 7, 2025, the "Methods to Cross the Cycle · 2024 10th Future Mother and Baby Conference and Cherry Awards Ceremony" hosted by Mother and Baby Industry Observation opened grandly in Shanghai. Bubs' infant formula goat milk powder series and Beizhen cow milk powder won the "Annual Goat Milk Powder Potential Product Award" and "Annual Consumer New Force" awards respectively, standing out with their excellent product market performance and brand strength.
Bubs focuses on hypoallergenic formula and digestion and absorption
Protect your baby's healthy growth
In the past two years, the consumption trend of maternal and infant products has changed significantly. According to research reports, in 2024, maternal and infant consumer groups will pay more attention to the scientific nature of the formula, the richness of nutrition, and the quality and safety of the product. Therefore, pure and safe ingredients and adaptation to the baby's physique are the key to the breakthrough of the maternal and infant industry.
Since its establishment in 2006, Bubs has always adhered to the brand's original intention of "pure as newborn" and focused on the innovation and development of "easy to digest and absorb" products. In terms of production supply management and raw material procurement, Bubs pays special attention to the purity of raw materials and the cleanliness of the production environment, and strictly screens and controls every link to ensure that the product is more friendly to babies and reduces babies' allergic reactions. Bubs knows that the baby's intestines are the key to their healthy growth. Therefore, Bubs' goal is to make milk powder easier for babies to absorb in their intestines through scientific low-allergy formulas and strict production management, reduce allergic reactions, and provide babies with a safer and more comfortable feeding experience.
Pure and friendly hypoallergenic formula, easy to digest and absorb
Bubs milk powder's hypoallergenic formula is rich in natural A2 protein, of which goat milk powder contains A2 goat milk protein, while Beizhen cow milk powder contains A2 β-casein. Compared with ordinary A1 protein, A2 protein is easier to be absorbed by the baby's stomach and intestines, and its protein structure is closer to breast milk, which can better adapt to the baby's digestive system, especially for babies with sensitive constitution or lactose intolerance.
In addition, Bubs milk powder also adds dual prebiotics GOS+FOS and pure human-friendly BB536 probiotics to form a powerful intestinal health combination. GOS and FOS can promote the growth of beneficial bacteria, maintain the balance of intestinal microecology, and thus enhance digestion and absorption functions.
It is worth mentioning that BB536 probiotics is a clinically proven professional strain that can effectively inhibit the reproduction of harmful bacteria, enhance the baby's immunity, and reduce intestinal discomfort problems such as diarrhea and constipation.
Comprehensive nutritional support to help eye and brain development
Both Bubs milk powders are rich in high-purity algae oil DHA, which helps the baby's intellectual development. Algae oil is purer, safer and easier to absorb than traditional fish oil. In addition, Bubs milk powder is also rich in lutein, vitamins and minerals to provide strong support for the baby's comprehensive development.
Strictly control milk source and production
Bubs strictly controls the selection of milk sources and only uses high-quality milk from Australia and New Zealand. Australia and New Zealand are recognized as the world's golden milk source. The excellent climate environment grows nutritious pasture, and the strict policies of the two places require strict control of fertilizers and pesticides to ensure that the pastures are pure and pollution-free. This has established the superior status of Australia and New Zealand milk sources in the milk powder industry.
In the production process, Bubs' wholly-owned world-class manufacturing plant has obtained CNCA registration, ensuring the production safety and high quality of milk powder. At present, Bubs' full range of products have passed the Pure Label certification and have been inspected by more than 400 third-party institutions to eliminate all harmful additives, making it a safe feeding choice for every mother and baby family. In addition, Bubs is the first Australian and New Zealand infant formula brand to pass the USFDA certification, and has passed the rigorous test of the world's highest food and drug testing standards.
Deepen channels and improve the overall layout of people, goods and places
Bubs continues to expand its market influence
With consumer demand at its center, Bubs won two awards and won market favor with its strong new products, demonstrating the results of its years of deep cultivation in the "people, goods and places". In addition to benefiting from the unremitting pursuit of "pure nutrition" in product research and development and production, Bubs has also promoted the overall development of the brand by continuously strengthening channel construction.
In 2024, Bubs fully implemented its channel strategy layout and achieved exciting results, laying a solid foundation for the brand's deep cultivation in the Chinese market. With the widespread launch of new products, Bubs continued to maintain its strong influence during the 2024 Double Eleven period, successfully winning the first place in the overseas flagship store in the infant goat milk powder category. At the same time, in the broader offline market, Bubs's pace has become more stable. Its new infant goat milk powder has been launched in the O2O channel for only 5 months, and it has covered more than 1,000 stores in 20 provinces and cities and 65 cities across the country.
At present, Bubs has a profound brand influence worldwide, and its infant goat milk powder products have long occupied the first place in the Australian market share. Under the carefully operated "people, goods and places" layout, Bubs' brand power, product power and channel power are constantly improving, especially its influence in the Chinese market is increasing. Winning two industry awards this time is a strong recognition of its long-term persistence. I believe that in the future, Bubs will continue to keenly understand consumer needs, firmly promote product research and development, continue to strengthen channel construction, and open up a broader world for brand growth with enthusiasm and perseverance.
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