Sent Dave details of a plan that will solve the on going...

Sent Dave details of a plan that will solve the on going recruitment problems if he can put it together. It Should not be difficult as each
participant will benefit.
In January 2013 I sent Jim Yearick, the marketing mgr at the time, a recruitment plan, at no cost to SSH. Followed up with a second email and suggested he would need extra staff to handle the response if he trials the idea. Did not receive a reply. Made contact with Dave who later indicated the plan was going to be trialled in April. I suggested he do two cities. He trialled in six. The response was very successful in terms of responses but could not be serviced due to nil preparation and the huge numbers.
This new plan avoids that situation. This time I expected to be reasonably remunerated for my promotion plan, based on performance. If one hundred recruitments resulted in a 12 month period I would be intitled to be paid. SSH had nothing to lose.
Sent a Non Disclosure Agreement to SSH and received a reply from their lawyer to say they declined. Apparently the Vice President for Global Recruitment Molly Wade and the board decided to develop Molly's recruitment idea based on some clinical approach. No details.
That is what we are dealing with here stodgy closed minds, and maybe ego. They could have had the details of my plan simply by signing the NDA. Then they could have decided if the plan had possibilities or not.
The result of this is. I decided not to waste a promising plan that very likely will get recruitments flowing, so sent the plan to a Dave.
The plan part one.
Sunshine Heart will need the cooperation of Medicare.

Why would they participate?
Their costs for thirty day hospitalisations for CH Failure is $1.7 bill annually and rising. They have made efforts to reduce that cost apparently without success.
Sunshine Heart and C-Pulse2 sales will reduce that cost increasingly over time.
But At the present rate of recruitment that will take some years.
This is a simple plan that should bring SSH to commercialisation considerably sooner than current efforts. That should be of interest to
Medicare.
The Plan part two..

SSH will appoint a fulfilment company and supply quantities of information kits.
Medicare are to supply labels addressed to CH Failure patients from their current members.
The fulfilment company will process and dispatch.
That's it and at negligible cost.

I included a sales presentation for the SSH team who land the job of selling this to Medicare.
It has to be sold, it won't sell itself.

Each info kit reaches a patient who is a potential customer for C-Pulse2. It would be reasonable to expect a percentage of those mailings will result in a sale or sales.
There are 6.3 million CH failure sufferers in the US and many of those would be Medicare members. That would be a valuable resource for
SSH before and after commercialisation.
Think 250,000 info kits annually at a cost of peanuts for SSH.
Medicare will enjoy substantial savings from serious reductions in thirty day hospitalisations thanks to the brilliant NZ inventor of the device.
SSH and it's shareholders will be happy and SSH working exclusively with Medicare will have an added benefit by avoiding the reimbursement problems associated with the smaller private ins companies.

It will be interesting to see if they attempt to develop this very simple marketing plan.
There could be reasons why the patients names and details are prevented from this type of exposure. But its only a mail out of relevant information.

This is not investment advise, do you're own research and make your own decisions.


Good luck to all







Ki