Thanks for the update, Red Bar.
I'm bemused by this statement: " “No because we don’t want to overstate things too much. Otherwise shareholders and our major stakeholders will start to think things are going wrong.”
I really can't see why they would not want to announce this. I'm sure they negotiated to have the Alexium brand on the mattress so why be shy about it now?
Probably going for more of a mature BAU approach/Look.
Red Bar's Company Update, page-63
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