As with new launches, we want to remain cautious and ensure any...

As with new launches, we want to remain cautious and ensure any early bugs and fixtures could be quality assured before embarking on a robust marketing and communications campaign to propel the UNI to the mass audience, in which we are confident it will appeal. In the coming days, our UNI marketing campaign will be in full execution mode.

So is the cautious period over in a few days? or will they be entering a full execution mode campaign of caution?

Im not being cute, this is a real question.