Can I also add that cosmetic sales are not a straight line. There are seasons.
Plus it is very obvious that PG are managing the product life and development very tightly. By that I mean they are in no rush to produce several products and launch. They will squeeze it product and then move onto the next being a slightly better version.
I came a cross an article about 2019 CES and Opte was a fan favorite where as the OBJ pen was not highly liked and hence why it has not progressed. Just how it is.
Can I also add that cosmetic sales are not a straight line....
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