Reduit, page-1021

Many years ago when Instagram was relatively new, all the algorithms were designed for reach and awareness. As a result, the ‘influencer’ was born as all of their posts were engineered to reach much bigger audiences based on (bikini) likes. This isn’t the case now, most brand (and or influencer) posts only reach about 15% of their audience unless paid support is in play
If you look closely at brand and or influencer audiences over the past 12-18months very few of them have grown as they are no longer benefitting from the reach mechanism built into the platform. Now brand and influencers only grow by having extremely engaging content or through advertising.
The only platform working on more of a reach algorithm is LinkedIn.