Is the cost excessive and restrictive to potential...

Is the cost excessive and restrictive to potential customers.....maybe yes... but in consideration of Instagram influences, many of the target market that want to live up to those of the haves'.

Consideration also the possibility this device save not only on salon costs, visits, fuel, time cost etc may way in the favour for some to buy.

Others may also consider the minimization of chemicals including liquids for those that are continuous of excess chemical exposure including environmental benefits and recyclable pods.

Maybe the cost outweighs the expense of wastage and expense incurred from home products and salon consultations

Part of the message the product needs to deliver

Keep well cheers Paul