Me too misterS! What is exciting the crap out of me is doing some minor sums on sales of the haircare device. Selling directly from our own website means 100% of the total cost rather than the obvious wholesale pricing (which I assume will be at least 50% lower at a minimum). Selling just 1,000 units a month would be anywhere from 175 - 300K (based on $175 - $300 per unit). Add to that the continuous pod purchases (would love to know how many uses per pod) as recurring revenue (the ultimate revenue business model) & who knows. So if we can hit 1,000 sales a month that would equate to anywhere from 525 - 900K per Q (not including pods) which quickly supersedes any revenue received from the P&G relationship. Would selling 1,000 a day be out of the question once the word gets out? I must admit the social media marketing can be quite rewarding looking at how many followers each tagged blogger has. Paul is a very impressive person to speak to in person & you can instantly know his work ethic is second to none. I sent him a Linkedin request yesterday & he not only accepted ASAP but provided quite the teaser....
Hi Paul, It was great to meet you at the OBJ meet & greet last year. Just wanted to hook up & wish you all of the very best with the exciting launch of 20 products in 20 weeks....Brilliant!
Hi xxx, nice to hear from you! It is going to be a very busy summer here a very different way to launch, but I hope it will a) give us more bandwidth on communicating, b) more capacity of execution (vs an all-in-1 launch) and c) more chance of building an audience and awareness (than the usual one-time increase in traffic following a launch) - will keep you posted! Cheers, Paul
OBJ Price at posting:
1.5¢ Sentiment: Buy Disclosure: Held