The thing I love about the way Paul goes about it is that he genuinely loves the tech and is passionate about making a sustainable product / company. He's not just looking for a job to do and get a paycheck. He cares about the product and the shareholders and is having minimal sleep in order to build value for us. He has runs on the board from his time at Foreo and has done this before so is very knowledgable on what works and what doesn't. This is truly an exciting time for the company. With consistent revenue coming in and relevant marketing channels/strategies being executed will ensure this is not a one hit wonder. Oh and the products are relevant, effective and seem to be desired in this day and age.
The pods are a wonderful idea and as @Pinnacle mentioned, the ultimate business model. Repeat orders and customers. I know how much business I give to Nespresso due to the variety and the repeat orders so I can imagine Reduit's tills will be ringing nicely too.
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