My understanding is that Reduit can release body skincare, or...

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smac656

3,127 Posts.

919

10/06/20

01:01

Post #: 45124528
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Originally posted by misterS: ↑

If the previous all-encompassing 'skincare' provision in the MSA was specifically amended to 'face skincare', we have no problems.

The intention of that specific amendment was to let OBJ enter the 'body skincare' but steer clear of 'face skincare' market.

The distinction between the two categories of product cannot rest on examining the inherent properties of some competitor's claggy old, now-superseded, earth-destroying face-goo, or OBJ's delightful, environment-improving body mist.

There is no technical or physical point of distinction in that respect, between 'body skincare' and 'face skincare' anymore than there could be between 'leg skincare' and 'arm skincare'.

The distinction rests on the specialised industry meaning given to the phrase 'face skincare', well understood by both parties.

The industry distinguishes 'face skincare' products by marketing them as such and also by pricing them so as to be generally too expensive to slop all over your body

The reverse is not true - any 'body skincare' products will be more prone to be employed as a cheap alternative to 'face skincare' products.

However, that practical reality doesn't shift a 'body skincare' product into what the industry and the consumer understand to be a 'face skincare' product.

Provided drop # 20' isn't 'Facepods', we should be good.

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My understanding is that Reduit can release body skincare, or face skincare, or whatever it wants using the current Reduit One technology. Read back what captainblood has posted above about the 3 technologies. There are 3 patented/patent pending technologies that OBJ has used in developed products. The first 2 were exclusive to P&G, but the last one has nothing to do with P&G. Its all Reduit.

"The third magnetic technology uses magnetic fields to alter the wettability of a surface to allow enhanced contact between liquid and solids. Magneto-Wetting is being employed in the Company’s current developments in haircare, skincare and surface hygiene, in conjunction with OBJ’s recently developed Ultrasonic Misting technology. International patents have been filed."

OBJ has clearly distinguished this third technology from the earlier two, presumably so they are free to use it however they wish.

OBJ Price at posting: 1.5¢ Sentiment: Hold Disclosure: Held
29 Upvote

4 Great analysis

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