people are putting way to much meaning into this agreement. Victoria Beckham's obligations in this agreement are now, I suspect, fully delivered - Allow Reduit into their backstage to spray on their models, take some vids and pics, then post on VB's instagram story for 12 hours. I suspect we wont hear anymore from VB (not even a VB instagram post remains). What does remains is for Reduit to milk whatever we can from that interaction and I'm sure we will.
This is not a criticism of the deal. I trust Peros knows what he is doing.
The most important thing to come out of all this is the realisation that Peros and Reduit are finally ready to crank up the marketing after laying the groundwork with a healthy product lineup that has already been soft launched to work out the kinks (e.g. note the new helpful lock/unlock rotation indicators on the pods). This has been an interesting past several months. I expect things to accelerate significantly from here.
WFL Price at posting:
23.0¢ Sentiment: Hold Disclosure: Held
(20min delay)