'The sky may be falling for you @ArtVandelay but COVID doesnt stop online beauty sales - it increases them.'
Really? Becca had their own Online presence and was supported by many, many, many Online Resellers, Affiliate's and Influencers etc - including StrawberryNet, Sephora and Ulta (to name just three relevant Online Retailers), but Estee Lauder still decided to pull the plug; so I am struggling to comprehend your point.
https://www.strawberrynet.com/en-au/makeup/becca/?gclid=CjwKCAiAkJKCBhAyEiwAKQBCkhDjFPBzggtYhg8EmbvQnEi2JYlNLrCfb9Mpng5OJn1utd30qrFEPBoCN_YQAvD_BwE
https://www.ulta.com/brand/becca-cosmetics
https://www.sephora.com.au/brands/becca-cosmetics?dxid=CjwKCAiAkJKCBhAyEiwAKQBCkuY4xImyQiVGqBQVGtDmAMT4rrEH06ds_cn7QKilJkmdOaMK4RGgUBoCYX8QAvD_BwE&dxgaid=CjwKCAiAkJKCBhAyEiwAKQBCkuY4xImyQiVGqBQVGtDmAMT4rrEH06ds_cn7QKilJkmdOaMK4RGgUBoCYX8QAvD_BwE&gclid=CjwKCAiAkJKCBhAyEiwAKQBCkuY4xImyQiVGqBQVGtDmAMT4rrEH06ds_cn7QKilJkmdOaMK4RGgUBoCYX8QAvD_BwE
https://drugstorenews.com/estee-lauder-shut-down-becca-cosmetics#:~:text=Five%20years%20after%20acquiring%20Becca,2016%20will%20shut%20its%20doors.
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