A lot of what you say is past tense - but fair enough.
However, there is a new ball game going on here and if they get this app right the upside is massive on a global scale.
Risk yes, but there are elements that suggest to me if they get this right, there could be an almighty lift off.
The Family Insights app is one of the few accessible solutions for a family as a united group to deal with internet usage issue.
If families catch on to the app, the social media marketing will go ballistic. This will be followed by advertising support from private enterprise, educational authorities and even government endorsement.
It could be a goldmine.
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