the only issue I have with that statement is the handing over of prosumer to a distributor to market and sell.
1 That model is failing throughout our biggest potential markets currently.
2. there is no distributor currently that can take on our product and effectively market it.
I think the issue is the high expectations around the market penetration of prosumer. a longer term view should reward a couple of yeasts of 2x growth.
I also think the marketing team had a big fail around Christmas sales. I saw very little actual content marketing , just sales at 10 percent
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