Does anyone know whether Thermalife will be released to the...

Does anyone know whether Thermalife will be released to the public at the same time, or will it depend on delivery dates and what not? That is to say would crossmark have organised an actual date for thermalife to be available in all the stores they have sold it to, eg after the release date 11th of April (hypothetically) i can walk into any store (one of the 2000 odd) and purchase it (assuming they haven't been sold out)... or will all the stores be selling stock in a sporadic fashion upon receiving the product.

I would think the former approach would lead to a more significant event, and greater public response.