And on this point, I spoke with management yesterday and they explicitly indicated they are more than willing to address legitimate concerns/emails/questions and are completely accessible to shareholders. I know they are taking on board the fact that communications in the future need to be clearer, more concise and more regular.
It wouldn't surprise me this launch going really well, and that this becomes the new luxury haircare delivery system for consumers where a big FMCG company is not happy without having this technology and company under their control. If that's the case it would come at a significant price. We'll see. What a fun 20 weeks coming up. And if there is a financing opportunity for us shareholders to participate in to scale up manufacturing (due to solid demand), then I agree with @misterS that "I'd expect a CR for that particular purpose would be leapt on with enthusiasm."
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