I have recently expressed my opinion about the DCF name (see below). Then I thought, companies pay millions on brand name research. So why not conduct an exercise amongst HC users as to what brand names they think will appeal and even conduct a preference vote. WOA gets some free info of course and so that is a positive.
So, why not go away and chew over what name(s) may appeal to the general populace and post them up?
Since WOA seeks to be an international supplier, the more diversity in replies the better. I know that what seems a great name in one language/culture can be a disaster in another.
My initial suggestions are: "
Save Our Planet", "
Healthy Clean Food", "
Eat Eco".
My earlier expression of dissatisfaction with the DCF label (to save people clicking on a link) was
"
I suppose they want to educate the public about regenerative farming and thought the two contrary adjectives in the name would generate some quirky interest. I cannot see it myself. The public is not turned on by dirt no matter how PC it is. They stopped eating dirt after the age of 2 years. They are more concerned with health and nutrition than with farming practices and so Healthy Clean Food would be more appealing. The SoGood brand resonates but not Dirty Clean. Even the organic food brigade is unlikely to be attracted by the name."
(20min delay)