Oxymoronic brand names can be catchy attention grabbers but IMO, the semantics of Dirty is too off-putting to be associated with food. DirtyClean could work with washing powder but does not gel with food. The founders of WOA think regenerative and so associate dirt in a positive way but I do not accept that is the case with the bulk of the population, most of whom live in urban areas.
WOA Price at posting:
32.5¢ Sentiment: None Disclosure: Held
