'Rent' is a very generic word for people searching for rental...

'Rent' is a very generic word for people searching for rental properties. It's good to see that if you type in "rental properties in xxxx" or simply "rental properties", rent.com.au comes on top. If people don't go straight to realestate.com or domain.com then they are highly likely to use those search words.
Their map feature is another very useful tool when searching rental properties in a preferred area - it gives a bird's eye view of all the available properties for rent, and when you zoom in the prices for a particular property shows up, click on it and it gives you the details. Very useful feature.