RentPay

This thread is for all things RentPay,

As it stands the core business is profitable and growing however RentPay has taken up a lot of time and capital to refine to the product we have now, as I have said in other threads we have signs that traffic is picking up but ill keep the updates to this thread.

22,693 page hits in the last 28 days
17,373 from 1st October to 21tst October
868 daily average in October
Looks to be heading for ~25,000 for the month or a 150% increase from September.
Referrals make up around 50% of page views and that is all directed from rent.com.au


So why did the company wait for the Origin energy Bill smoothing to be active before internally advertising through the core product, well Origin have ~26% market share and Greg said during the FY22 results webinar, "to match or even exceed Origins native market share of around 30% so if we roll that through our base that's about $7 ARPU were talking here" - So going from$2/3 to $7 average revenue per user with 30% using bill smoothing means a customer using bill smoothing is worth around $15 - $18 monthly.

Another thing that as been on my mind is with the daily trust balance growing, taken from the Q4 22 quarterly
3007 users and a daily trust balance of >$600,000
The team is working on compliance for what can be done with this money, sounds like an interest return to the user would be most likely but another incentive for the user

Now even if the RentPay user numbers are up in the soon to be published quarterly I am not expecting much in terms of increased revenue because the first month is free to try and they started pushing it very late in September but on that note, what would be considered a success for this, is 1% market share (25,000 users) with $6 ARPU break even? and is that where we call it successful?
I am sure this scales really well but we don't know operating costs and how much more they will spend on development and marketing.


Someone please double check my research and math as I feel like I must be missing something.