Dont worry Teddy - there on the shelf selling themselves "that might be the case if it was Aust. but the Yanks know stuff all about a Yowie"...
It doesnt matter that the marketing/promo spend in this category is at its highest point in the year in the States.
Or that our price point per single unit is high in comparison.
Hell you can guarantee that Mum/Dad wont have already filled there trolley with so much chocs that 1 more wont be an issue.
SP is at a critical point, all it will take is a few stops getting hit around the .52c mark and sub .50c could be back.
Cheers
Dont worry Teddy - there on the shelf selling themselves "that...
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