report BHP + RIO to ACCC, page-14

"guess you would know more than someone who built the 4th largest IO miner in the world..."

It is NOT about know more, actually people who know more about their own thing (eg iron business) are too focus on their own business. Often people from outside can see things better and bring in new ideas.

Eastman Kodak was almost bankrupted before. Many years ago their engineer designed digital camera, but Kodak CEO and board thought "no idiot will use digital camera" and abandoned the project. Than Japanese company took over the idea and developed it... now Canon, Sony etc are doing better than Kodak in digital camera.

The same as Ford and GM. Toyota moved into hybrid and own their own Lithium mine (ASX: ORE) for vertical integration and make cheaper, fuel efficient cars. While Ford and GM in USA filled bankruptcy to wipe out debt, than start making electric cars.