They have a subscriber base off 100 million users. They are marketing this as an add-on. They’ll directly market the app to these users so I’m not overly concerned. World Cup content is the drawcard but it’s what other content occurs following keeping those they’ve attracted. It’s not just a World Cup deal but a 36month deal.
TV2 Price at posting:
1.3¢ Sentiment: Buy Disclosure: Held