Research, page-3008

I'm well aware advertising is where the majority of revenue is made. Fact remains subscription prices have increased significantly and the tipping point for affordability for average Joe will bite at some stage. To a lesser extent the same scenario for advertisers, cost v reward.

This isn't really a concern for TV2 though long term, some marketing potential to a degree. Their fortunes aren't tied to an event every 4 years. Price/ long term affordability, quality of content, customer service, ability to deal with customer churn, important issues that will go a long way to the bottom line, issues with little to no control over seeing that's in the hands of the carrier.