Even if the contract isn't signed until the day the WC kicks off (pun intended), they could advertise directly to all 100 mil customers a 'free trial' at any stage during the WC.
The WC goes for a month or so, appealing only to die hard soccer fans will not give tv2u ongoing revenue.
They need to advertise istream as a fully functional premium content app so the delay is likely to be related to the premium content.
All IMO
MMM
TV2 Price at posting:
1.6¢ Sentiment: Buy Disclosure: Held