In the US they have laws around sponsored content where it must be clearly disclosed if content has been paid for. We don't have those laws in Australia. In the US, if it is paid for, it must be labeled 'Paid Promotion'.
These types of pieces featuring 4DMedical in The Imaging Wire are 'editorial' by The Imaging Wire, rather than paid promotion, and are therefore free.
That said, 4DMedical may or may not buy advertising space from The Imaging Wire in other areas of the organisation.
As you can imagine, radiology is quite a niche area, so there are very few ways to reach radiology decision-makers through the media. This is one of a handful.
This is how 'business-to-business' public relations and marketing works. I'm surprised you are against this.
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