The company’s business structure depends largely on Shopify Plus, a product of the Shopify e-commerce platform used by brands such as Staples, Heinz and Khloe Kardashian’s Good American. REV companies are built on top of the platform and use a mix of direct-to-consumer shipping and drop-shipping to decrease costs, said Lopez.“What we’re doing is the same thing as internet startups with one major difference — instead of building a startup, we could just buy a massive brand with a built-in customer base and brand affinity and awareness and jumpstart it,” Mehr said. “It’s a hybrid model.”
https://www.nbcnews.com/business/business-news/former-nasa-scientist-serial-entrepreneur-buy-pier-1-modell-s-n1236200
The company’s business structure depends largely on Shopify...
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