Found an interesting article about plus size fashion in US. City Chic mentioned briefly.
General info from this is that the average consumer in US is plus size and heaps of fashion outlets are closing their plus size offerings during this Covid downturn. Feels like a nice opportunity presenting itself there...
https://www.refinery29.com/en-us/2020/08/9960057/coronavirus-plus-size-inclusivity-fashion-industry-effect
Retail eCommerce Ventures, page-5
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