After a huge amount of hype, the actual launch of Amazon in Aus was quite disappointing IMO.
There are also a number of additional revenue streams that Marketplace; Retail; Mobile; Travel; Insurance; Internet; Health - it's not a single play company.
Amazon entering also brings attention to the online channel, while Kogan is still superior on price. There is significantly lower uptake of online shopping in Aus (~7%) when compared to global peers such as the US & UK (~20%). Still room for more players.
After a huge amount of hype, the actual launch of Amazon in Aus...
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