It appears they haven't done any in-depth research at all.
No barriers to entry. Wrong 24 hr/ 30 day protection, water based , 150+ tests.
Brewers switching to make ZNO product as competitors. Wrong, ZNO not in alcohol hand sanitizer business.
Product no longer in demand. Wrong just read AGM presentation.
Competitor had to write off excess stock, wrong they weren't competitors see above,
Legal issues suggest not all things going well behind the scenes, wrong well publicised resolved.
It seems to me the only thing they got right was the company name!
LAZY
Revenue Prediction for H1 FY21, page-131
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