BTH 0.00% 10.5¢ bigtincan holdings limited

different companies use different measurescustomer retention if...

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    different companies use different measures

    customer retention

    if your customers are evenly spread in revenue and your lose 5 per cent then it's a nice read through for revenue churn or retention

    revenue retention

    if you have sone customers that are bigger and you lose one then because you are measuring revenue churn your number looks worse and therefore retention

    bth use a harsh definition of churn you can read about it in the prospectus and it was audited by PwC from memory

    some companies report net retention which meshes together new customers added and those that have left so you don't know real retention

    key message retention measures are not all the same
    DYOR
 
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