different companies use different measurescustomer retention if...

different companies use different measures

customer retention

if your customers are evenly spread in revenue and your lose 5 per cent then it's a nice read through for revenue churn or retention

revenue retention

if you have sone customers that are bigger and you lose one then because you are measuring revenue churn your number looks worse and therefore retention

bth use a harsh definition of churn you can read about it in the prospectus and it was audited by PwC from memory

some companies report net retention which meshes together new customers added and those that have left so you don't know real retention

key message retention measures are not all the same
DYOR