the management already said it clearly
1.ad related projects are returning but slower in H2, more revenue will return towards Q4 from ad campaign for Single Day, Black Friday, Cyber Monday, Christmas sales. etc...
2. late stage projects ramping up in Q4
3. global customers shift spending to new projects using Appen platform
4. AI projects has it's lifecycle, usually start with proof of concept meaning small spending in training data to just try out models. Thus new projects win doesn't necessarily translates to big $$$, They usually starts from few hundreds K and eventually into M in late stage projects
the management already said it clearly 1.ad related projects are...
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