eSports Mogul is an ASX listed (ASX ESH) eSports media company. Its core business is to provide a fully integrated, market leading eSports-focused online media platform, called ESM Media Hub. ESM Media Hub will provide an easily accessible online platform for eSports enthusiasts, and offer and a range of eSports products and services including;
ESM Academy – an eSports learning academy;
ESH Tournament Platform – an online eSports tournament platform; and
ESM Productions – exclusive eSports content.
eSports Mogul has an 10 year exclusive licence (subject to conditions) to operate the eSports online tournament platform of New York-based eSports company, eSports Hero Inc. in the Asia-Pacific region; eSports Mogul has a 20% shareholding in eSports Hero Inc. eSports Hero Inc. provides a skillbased online tournament platform where video gamers can compete in all major eSports in 1 v 1 and team v team tournaments.
eSport is the video gamer equivalent to sport and is one of the fastest growing industries in the world. It is estimated that there are currently 1.9+ billion players across all platforms globally and in 2016 the global games market size was estimated at $99.6 billion. Asia Pacific dominates the market accounting for around 47% ($46.6 billion) of the global games market in 2016.
Our Content Offering
Video content streaming is worth US$3.8bn globally
Establishing ourselves as a premier Gaming Content provider, specialising in backstory access
Turnkey solutions: content, relationships, shooting, post-production with a range of technologies: HD Linear, 360/VR and interactive
Positioning ESM as unique providers of backstory content for the mega-brands who are fighting for market share e.g. Google vs Amazon
Revenue will come through production of exclusive content and revenue share on advertising
Showreel Example
5 Country shoot for documentary
VR / 360
Nvidia short
eSports Hero Tournament Platform
ESM has a 20% equitable interest in eSports Hero Inc
10 year exclusive license for the APAC region
Largest games region globally with an estimated 900m+ gamers in 2015
Major Features
1v1 / 5v5 Matches
Up to 256 Seat Automated Tournaments
Automated Match Reporting
Compliant eWallet + KYC + AML
Direct Challenges
API Integration with Top Games
Digital Downloads
Digital game download market is already worth US$6.3bn* globally
ESM is able to offer digital games at competitive market rates
Revenue will be generated through the sale of products, with expected gross profit margins of between 17% and 30%
Additional benefits includes:
Potential to use gross profit margin returns to subsidise Academy
subscription fees
Direct dialog with publishers for game titles
eSports Learning Academy
Video game streaming market is worth $3.8bn globally, mainly comprised of:
Low end content such as game walk throughs;
POV from influencers; and
live eSports streaming
The ESM academy will create a complete entertainment package to fans through
Weekly content from experts or star players
Tutorials on how to play
A private version of the tournament platform to practice on
Interactive engagements through sponsors
Strategic value in partnering the Academy with professional teams and controlling their media
Ultimate goal is to partner with the mega-brands such as Google and Amazon in their fight for market penetration and differentiation
Further to the above it is important to understand how their user base and market footprint is developing through current activities and acquisitions. Please refer to ASX announcements.
ESH Price at posting:
1.8¢ Sentiment: Buy Disclosure: Held
(20min delay)