Well catsecret, the Fin Review promotes the views of selected...

Well catsecret, the Fin Review promotes the views of selected experts in the field that this merger:
* is a sensible move that has been mooted for some time,
* was purchased at an attractive price for IOOF shareholders,
* creates the third largest financial planning business in Aust,
* on the other-hand a notion is promoted that synergies may be difficult to see in the merger,
* a suggestion that longer term there are shrinking margins.

There are probably other takes in the media (which is where I get my info), however it looks to my mind as if there will continue to be a strong financial planning industry due in large part to the machinations/focus in the area and the realization that charting a course to financial happiness is in most cases difficult to achieve without accessing those in the industry.

That might sound simplistic, but that is my take.

From a charting perspective the sp is looking to break through at $8.50ish in order to create a strong rebound from here. As pointed out before ifl moves slowly, however this merger could see even more reason for conservative investors to nail their colours to the mast, I reckon.

In short I see the $8.01 as a low in the medium to longer term.