What is the relationship? I don’t quite understand why you have written all that and not defined the relationship.
Your justifications are not relevant.
For example does one review equate to 100 sales? Is it linear or geometric ?
Its worked in the past? Show the numbers and how it has worked.
You have also stated that “management paid for reviews”? What evidence do you have to support this allegation? That statement then contradicts your claim that reviews can be used as a reliable indicator and in fact shows that reviews can be manipulated, biased and unreliable.
I would say ad spend is far more correlated to sales and a more reliable indicator than reviews and it was easy to see when they started scaling back ad spend that sales would suffer.
In fact I believe Miller articulated the relationship between ad spend and revenue in one of his webinars a while back.
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