Ok, show me the evidence of millions of dollars worth of max's,...

Ok, show me the evidence of millions of dollars worth of max's, and don't point to the inventory number and make the assumption it is all max
What are you refering to, to make that claim?
Regarding reviews? You cannot do it. Why you continue with this ridiculous charade beggars belief. You dont even have enough data points. A first yr math/stats student could tell you that.
And if they are invoicing upfront on orders, the reviews have no connection to revenue.
The Luna question needs to be answered. I personally think he would of been better than JM and from what I saw he is a far more effective advocate.