Targetting Walmart demographic of low rent and 40-70 YO who are technology aware and capable is IMO going to be a uphill challenge with a new sector product and HP as your branding and no promotion. Not going to be cheap nor easy IMO and Walmart don't suffer shelf sitters for long unless there is stocking is subsidised via rent , discounting or advertising etc etc Returns -part of this business and no questions asked Walmart policy o high value item if you can get people to try they will do so several products an dnot keep long enough to aclimatise to wearing aids IMO
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